8 Trademarks for Creative Professionals

Trademarks help customers find you in the crowd. It’s an integral part of your brand, the promise you make to your customers. A good trademark is a powerful business asset. This is how they work.
Read MoreTrademarks help customers find you in the crowd. It’s an integral part of your brand, the promise you make to your customers. A good trademark is a powerful business asset. This is how they work.
Read MoreA hopeful entrepreneur told the Sharks how she shut down someone who infringed her design. They weren’t impressed. This is the enforcement strategy she should have used to make copyright infringement pay.
Read MoreProtect your creative rights by challenging those who would take them from you. It’s not always easy. Here’s what happened when I was caught off guard by someone who blatantly admitted stealing the creative work of others.
Read MoreTrademark registration may not be the first thing you want to spend your money on, but plan for it in your budget. Successful businesses are built on branding.
Read MoreIt takes a certain kind of person to be a creative entrepreneur. A successful business is made up of more than just a good idea. Good ideas are key, but they are also a dime a dozen. Solid execution is needed to bring that idea to fruition, to turn that idea into a going concern, to have that idea make money.
Read MoreInstant protection is the biggest lie in copyright. Perhaps it’s not a lie, but it is misleading. And the idea that there is instant protection in copyright is misleading writers and artists smack into problems.
Read MoreYou can protect your ebook if it ends up on a pirate site. But, be sure it is a pirate site. It might be a malware site. Do you know the difference?
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