PR for Creatives - Creative Law Center

PR for Creatives

Get Noticed! Public Relations for Creatives [Live Workshop]

Think about it for a minute – that next book on your reading list, that exhibit you want to go see, that new shop you want to check out.

How did you hear about them?

Chances are you read about them in an article, heard a review, or saw a snippet on TV. Or perhaps a friend told you about them because they read an article, heard a review, or saw a snippet.

That’s good public relations at work. The story of the book, exhibit, or shop is out and circulating. That’s buzz.

Buzz generates audience. A larger audience means more sales.

What’s the rumpus?

As a creative, you put a lot of thought, time, and care into your work. Your work needs to be seen, and shared, and spoken about. Promotion of you and your work also requires thought, time, and care.

What it needs is PR. PR to create a buzz about your work.

Public relations holds far more credibility and builds more trust than any paid advertisement, hands down.

There’s an old industry saying:

“Advertising is what you pay for, publicity is what you pray for.”

When you are mentioned in blogs or podcasts, when your work is profiled in magazines or on TV, that raises your profile. Those mentions put your work and your business in front of a whole new audience – for free.

What exactly is PR?

Good question.

PR is systematic process of sharing stories about you and your work that encourage the public to feel positively about you, to persuade them to support your work – to spread the word, buy what you’re selling, and champion your accomplishments.

The idea is to get your story noticed by the media, and published so that other people talk about it as much as possible.

Isn’t PR the same as advertising?

Absolutely not!

But I see why there’s confusion.

You pay for advertising.

You earn PR.

And you do it by consistently putting the word out there about who you are and what you do in an interesting way that captures media attention.

How do I make that happen?

Another excellent question.

When you have a plan, it’s not really that hard. In this month’s workshop, you will learn how to build your own PR plan.

We will cover:

  • What PR is and how it works for creatives
  • How to build and enhance your reputation through traditional media, social media, and communications
  • How to develop positive messages and stories about your creative work
  • What goes into a press kit
  • What makes a great press release
  • How to develop a speech or signature talk and find the best speaking venues

The Value of Public Relations

PR is less expensive than advertising and when done well reaps much better benefits. Not only is it cost effective, but it gives you greater exposure, showcases your work and expertise, and helps your audience understand your digital reputation.

Our guest this month is Jane Tabachnick. Jane is a content strategist, publicist, and book publishing consultant. Her clients have been featured in nationally recognized media outlets, achieved bestseller status, and raised their authority positioning to attract more high paying clients.

Jane’s knowledge about business, PR, and the publishing industry is broad and deep. A conversation with her is informative, inspirational, and fun. You will learn how to generate buzz on a budget after a session with her.

This workshop is being offered as a stand alone opportunity. You do not have to be a member of the Creative Law Center to attend it (members will have access, of course, and need not purchase the workshop separately). You’ll get an email with the Zoom link for Wednesday, September 15 at 1 p.m., EST once you sign up. You will have lifetime access to the replay.

This is a live, interactive workshop using Zoom. You will be able to ask questions in real time, so bring your list.

Don’t miss out on this wonderful opportunity to add a solid public relations strategy to your marketing tool kit.

About the Author

Kathryn Goldman helps small business people, writers, artists, and creative professionals make a living from their creative work by teaching them how to protect and enforce their rights. She is an attorney who writes these posts to help you be more thoughtful about intellectual property and the law as you build your business, write your stories, and create your art.