Licensing Strategies: Profiting from Your Creative Work - Creative Law Center

Licensing Strategies: Profiting from Your Creative Work

Licensing Strategies: Profiting from Your Creative Work [Live Workshop]

In today’s digital landscape, the value of original, creative content has skyrocketed (even in the face of AI), marking the rise of the licensing industry as a vital force in empowering artists and creators.

The global licensing market is flourishing, generating over $290 billion in annual revenues, making your creative assets more than just work—they are potential revenue streams waiting to be tapped.

From the allure of stunning visual imagery to the insights of a well-crafted article, or the innovation behind a unique teaching method, each element of your creative repertoire is a treasure trove of opportunity.

Licensing opens the door to not only safeguarding but also capitalizing on your intellectual property, broadening your audience reach and establishing a continuous flow of income. Step into our workshop to learn how the investment you have already made in your creativity can generate rewards.

What You Will Learn

  • High-Demand Content: Identify which pieces of your creative content are most sought after in the licensing market.
  • Valuation Strategies: Learn how to accurately value your creative assets for effective pricing that reflects your work’s worth.
  • Finding Partners: Discover how to research and secure partnerships with entities that are looking for content like yours.
  • Mastering Licensing Deals: Understand the crucial terms of a licensing deal to ensure your rights are protected while maximizing profit.
  • Negotiation Tactics: Equip yourself with persuasive negotiation techniques to secure fair and favorable licensing agreements.

Transform Art into Opportunity

Licensing your creative work can be a game-changer in how you generate revenue. It not only provides an avenue for passive income but also elevates your brand, opening doors to new opportunities and collaborations.

Whether you’re new to licensing or looking to refine your strategy, this workshop will provide you with the insights and tools you need to navigate the licensing landscape confidently.

Who Should Attend?

This workshop is ideal for creative professionals who have a portfolio in place or are working to build one:

  • Written content including articles, blog posts, ebooks, and reports
  • Visual art and photography
  • Video content including footage, clips, and animation
  • Designs and patterns including graphic designs and fashion designs
  • Educational content including courseware and lectures

Join us on Thursday, March 21st at 1 p.m. ET. for this virtual session. A Zoom link will be sent to you after registration.

Don’t miss out on this opportunity to explore the full potential of your creative work. Join us and learn how to expand your business by entering the world of licensing.

About the Author

Kathryn Goldman helps small business people, writers, artists, and creative professionals make a living from their creative work by teaching them how to protect and enforce their rights. She is an attorney who writes these posts to help you be more thoughtful about intellectual property and the law as you build your business, write your stories, and create your art.