Art Licensing - Creative Law Center

Art Licensing

Art Licensing: Sales, Pricing & Contract Terms [Live Workshop]

One way to turn your art into income is to license it.

With art licensing, you can make money from your art without ever selling the original.

Think about what you see when you walk through Target or Bed, Bath & Beyond or Anthropologie.

You see scores of products – tea towels and scarves, phone cases, journals, cookie tin boxes, backpacks, binders, wall art – all of which are adorned with art and design.

Selling Rights to Reproduce Your Art through Licensing

Manufacturers and retailers are voracious consumers of art to put on their products. Art buyers are constantly hunting down new work, new visual voices.

The demand for new work is practically unlimited – it’s not just T-shirts and coffee mugs. It’s greeting cards, fabric, wall coverings, housewares, bedding, clothing, décor, kitchenware, baby, kids, packaging, stationery.

You get the idea.

What you may not get is how it all works.

Art licensing seems to be shrouded in mystery.

How do artists get their work placed on those products? How do you work with Target or Hallmark or even a local gift shop? Can you make a viable living by licensing your art?

How to Run an Art Licensing Business

In this month’s workshop, we’re going to uncover the mystery of art licensing. We’re going to explain:

  • What art licensing is, and what it isn’t
  • The need for a cohesive portfolio of work
  • The role of gift and trade shows
  • How to pitch customers directly
  • How to work with an agent
  • How payment works
  • Red Flags: what to look out for in licensing contracts
  • Golden Nuggets: what to include in licensing contracts

This month’s guest is Melissa Schultz. Melissa is an artist, and has worked or is working as a manufacturer, creative director, agent, marketing director and business manager. She has over 20 years of experience in the art licensing industry. She has been associated with leading brands such as Hallmark, Hard Rock, American Greetings, and Kathy Davis.

An Expert in Art Licensing with a Track Record

Melissa’s expertise in licensing comes from both sides of the deal table, the licensee and licensor perspectives including: research, sales, deal negotiation, contract drafting, contract execution, product line development and marketing, and relationship management.

This workshop is being offered as a stand alone opportunity. You do not have to be a member of the Creative Law Center to attend it (members will have access, of course, and need not purchase the workshop separately). You’ll get an email with the Zoom link for Wednesday, October 20 at 1 p.m., EST once you sign up. You will have access to the replay for a year.

This is a live, interactive workshop using Zoom. You will be able to ask questions in real time, so bring your list.

The opportunity to hear from Melissa Schultz in this workshop should not be missed.

Leverage Your Work to Create Revenue

Remember, every time you create a piece of art, you create a bundle of rights to that art – the right to copy, exhibit, distribute, and create derivatives of your work.

When you license your art, you are essentially renting out part of that bundle of rights to someone else to use in limited ways that you control. And they pay you for it.

Pillow cases, jigsaw puzzles, I mean think about it . . .

Art Licensing

About the Author

Kathryn Goldman helps small business people, writers, artists, and creative professionals make a living from their creative work by teaching them how to protect and enforce their rights. She is an attorney who writes these posts to help you be more thoughtful about intellectual property and the law as you build your business, write your stories, and create your art.